One of the world’s fastest-growing social media network apps in the world is TikTok right now. And With a total of more than 660 million downloads, and in the 4th quarter of 2018, it has more downloads than Instagram, Snapchat, YouTube, or Facebook, TikTok is a social media network that marketers and businesses need to have on their system. All with the hype, the marketer needs to know if they could using TikTok for their marketing and businesses and what kind of steps they use with it. One of the primary TikTok strategy is to buy TikTok fans for your profiles. 


TikTok created by the internet tech company in China called ByteDance. Then before that, TikTok, a similar social media app for video sharing, was created by a company known popular news aggregator called Toutiao. As a company, ByteDance has more than 800 million active users monthly, and it has valued as in November 2018 at $78 million. Initially, the Douyin app launched in the year of 2016. Although TikTok and Douyin use the same app platform, they are just operating on different networks to comply with the censorship laws of Chinese. After seeing the significant rate of success in the market of China, the ByteDance developers decided to release their app into the international markets.

ByteDance purchased app with a strategic move, a similar app, and they just combined the two apps into form a single app, and then they launched it under the name TikTok. Behind the idea of the app is to give the ability to discover and share the short singing-along with music videos to the users. The users had the think of making the platform for karaoke that was a unique social aspect of going along with the platform. The app gained popularity with the sustainable amount since its worldwide launch and also became the US’s most downloadable app at the last of 2018. The platform is available over in 75 languages and over 150 markets, as of right now. 1 billion downloads on globally were hit together by the TikTok and Douyin, in February 2019. 


The behind the idea of the TikTok app is to create a short video, creating a bite-sized video for sharing within the news feed of the app. Creators can create videos that are three to fifteen seconds long, or the clips may be up to a min in length while using the famous music or songs that are available also within the platform.