Instagram is one of the fastest-growing social media apps. It has a variety of in-build features like the Instagram story, IGTV, reels. From this, IGTV must be a fantastic feature so far. Before the launch of IGTV, you cannot post a video for up to one hour. But on IGTV, you are allowed to post longer content. Using IGTV, you can efficiently market your business. Reaching your target audience is effortless; here, you can share more info about your product and services.
In this article, you will be learning tips on how to market your business on IGTV.
Create Exciting & High-Quality Content
Create high-quality content since your video needs to have a perfect format, length, backgrounds, themes, sounds, and more. More importantly, your video must have relevant topics, match with your business or brands. IGTV is like a traditional TV, so people expect a continuous series. Creating a series will be a good idea to hold your audience’s attention for a longer period. Without your efforts, the audience will visit your channel regularly in order to watch the series.
While choosing topics or ideas, think of your business or brands, and develop a series related to your business. For instance, if you are running a restaurant, you can create a video on making sweets. You can also create a series and post your sweet recipes regularly. This way, you are promoting your business and teaching your audience to make sweets.
Make Use Of Hashtags
If you intend to maximize your business or brand exposure, you need to use the right and relevant hashtags. I think you all know the importance of hashtags on social media. You are allowed to use up to 30 hashtags in your description part. Ensure all your hashtags are connected to each other and must bind with your content. This way, you can bring more audience to your account. If you aim to maximize your account popularity, then try to increase your engagement rate. Moreover, you can popularize your video through IGTV Likes, and it helps to get more new audiences to your account.
Before using hashtags for your content, ensure you have picked a hashtag that is familiar to your audience. Even you can create your own hashtags related to your business. When you use these kinds of hashtags, it’s easy for people to spot your video.
Find Your Target Audience
Without knowing your desired audience, how come you can target your audience and create content. It is tough to reach your potential audience when you have no idea about them. With the help of certain characteristics, you can easily determine your target audience. For instance, their gender, age, location, language, hobbies, and much more. Imagine, if you are a fashion blogger, then your target audience will be young women who are interested in fashion.
Promote Your Channel Outside The App
IGTV was launched in 2018, so probably, it doesn’t have many users, right. That’s why you need to promote your content outside this platform. At the same time, you don’t need to promote all videos of your IGTV if you find it will work on other media. Promote those content alone.
Engage With Your Followers
Your followers are your great strength, right? So you have to appreciate and must spend time with them. Maintaining your followers for a long time is essential. Make them feel important, give instant replies to their responses.
Even if you spot lots of tips without posting frequent content, you can’t succeed on IGTV. So, consistency is essential, add the right hashtags, ensure your videos are engaging, include catchy titles and exact description. I hope now you know how to use IGTV for your business.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.